Over 90% of people report that they research a product or service online before making a purchase.
What do they find when they research your company?
At Simalam Media, we employ the Simalam Advantage – a proprietary process that is guaranteed to make your web site:
Digital media is important, but what about using traditional means? We work with our clients to ensure that their print pieces blend seamlessly with their online presence – helping evolve and develop your customer’s perception (aka your brand) of your company through multiple mediums.
It’s a lot easier to work with us than pronounce our company name. Here’s what one our clients had to say:
“Simalam media has successfully created a new look for us. Our image was over 20 years old and very tired. Our instructions were to re-create our look and image while at the same time keeping it simple and professional. Simalam went beyond our expectations and they were a pleasure to deal with. They came in on budget and on time. The final product was more than we expected and has been received very well by our clients. Thank you Simalam.”
Rachel Kidd
Discovery Place Child Care Centre Ltd.
Piqued your interest? View some of our work.
Please click on the services below for more information and examples of projects completed.
Usability and accessibility are the core to every site we develop. We believe that design should not only be visually engaging but also easy to use and fully functional.
All the sites we produce are built using the latest web standards and we take special care to understand your industry and business.
We know that good design needs to fulfill business objectives. That is why we collaborate with our clients to create a successful user interface. We include you in every aspect of the design process from the initial sketches up to a working website.
Creating good design is not an ad hoc process. Interface design is based on practical techniques, including reviewing the design with real users and applying principles of layout, colour theory and user experience.
Types of projects: e-commerce, brochure websites, content management systems, usability testing/standards compliance, hosting + domain registration
Examples:
Have you noticed that everyone is glued to their smart phones? Mobile browsing is the fastest growing segment of users in a range of demographics.
The key to having a mobile website that produces results is understanding the medium and using that knowledge to produce the most accessible and functional site across smart phone platforms (e.g. iPhone, Android and Blackberry).
We know that good design needs to fulfill business objectives. That is why we collaborate with our clients to create a successful user interface. We include you in every aspect of the design process from the initial sketches up to a working website.
Creating good design is not an ad hoc process. Interface design is based on practical techniques, including reviewing the design with real users and applying principles of layout, colour theory and user experience.
Types of projects: iPhone apps, Blackberry apps, Android apps, mobile websites, mobile commerce, usability testing/standards compliance
Examples: We would love to meet and show you on an actual smart phone what we’ve produced for our other clients.
Spending money on designing, developing and testing a website without having a definitive strategy for search engines is like creating a TV commercial without buying any air time!
We collaborate with you to design realistic goals that are measured, tracked, and revised as the campaign continues which will ensure consistent, meaningful results.
Types of projects: organic search engine optimization (Google, Yahoo, Bing), Pay per click campaigns, keyword research, benchmarking + analytics, ad campaign management
Examples: We’re happy to discuss how we can apply our experience and knowledge to your SEO campaign.
The word “brand” gets thrown around a lot – but what does it really mean? Is it simply the sum of your logo and other marketing pieces?
No, of course not. Branding is how your customers perceive you – how they feel about your company and the services or products it provides.
It’s vital for small businesses to ensure that the customer’s perception is seamless – from the initial first impression of the logo down to the cards an employee hands out, the company’s website and especially any type of packaging for a product being sold.
We can help you craft or refresh your company’s brand starting with the message itself and also any graphic pieces.
Types of projects: logo + icon design or redesign, stationery, strategic message development
Examples:
Creating effective marketing materials is more than just designing a pretty picture. It takes into account your target client’s motivations, their habits and how they use the piece itself. We take the time to understand and develop your goals prior to any design so that all creative is geared towards your customer and your bottom line.
Types of projects: magazine/newspaper/periodical ad design, brochures, postcards, direct mail, newsletters/press release, annual reports, pocket folders, packaging and labels, banners/signs, tradeshow displays, other print pieces as needed.
Examples:
Download our showcase as a PDF
We will help you plan, budget and implement your project across traditional and digital mediums. This includes handling all media buying, design, tracking and reporting. It’s a simple matter of providing an effective, superior, one-stop solution for each of our clients.
What makes one site more successful than the other?
It’s simple – understanding your business’ objectives and how to effectively implement them into your online marketing strategy. We start with examining what you’ve done in the past, whether your goals were achieved and what consequences (both positive and negative) those activities have had on your bottom line.
From there we conduct in-depth industry research and realize what the key success factors are for your business and move onto planning how to reach your target market from that point onward.
Interested in a consultation? Let’s discuss.
What’s a “Simalam”?
You wouldn’t believe how often we hear that. Simalam Media isn’t so much a tangible object (although if it were, it’d still be awesome), as it is the name given to a concept.
Nestled in London, Ontario, we started the way most successful web and graphic design firms start – in a small space that lodged many great ideas. Since 2006 we’ve helped over 100 small businesses change the way they look at the investment that is their web and print marketing. That seems like a lot to most, but we’ve merely scratched the surface.
The concept is simple – businesses have goals (making money being an important one) and each website, pocket folder or advertisement produced should help the business move toward achieving those goals. The key success factors for industries will vary, but the principles of implementing superb marketing, providing unparalleled customer service and producing exceptional creative remain the same – design with a goal in mind, attract your customer’s attention and exceed their expectations.
Our clients vary in size and range from local London and Toronto small businesses to corporations that operate on a national (and sometimes international) scale. What do they have in common? After working with Simalam, they all had web and print materials that resonated with their target customer. That’s what we call the Simalam Advantage.
We believe it’s important to actively contribute to the community we operate in. If you are a registered charity, please contact us to find out whether you qualify for reduced rate or pro-bono work.
Thank you to those at the Canadian Liver Foundation for continuing to inspire, support and educate.
Note: We are now accepting applicatons for our 2012 project. Please contact us by October 31, 2011.
The Canadian Office and Professional Employees Union is a Canadian labour union representing approximately 35,000 workers, in both the private and public sectors, in 44 locals across Canada. Simalam Media created a web and mobile design that includes a blog for their staff. Visit the site.
Sikorski Sausages, is a second generation, family owned company located in London, Ontario. They are dedicated to producing the finest quality deli products available. We’re excited to announce that their site has launched and includes a detailed product directory (where you can browse their tasty array of over 100 products) and store locator. Visit the site.
We’re proud to announce the launch of BMS’ new website that features a convenient way to browse through offered workshops as well as a blog on how to help manage out of control children. Visit the site.
Social Networking + Media Management
We’re in the midst of a social media explosion. It takes more than simply creating a Facebook page or Twitter account to succeed in a medium that already has so much noise.
We share our knowledge and help you craft a sound strategy that will evolve through meticulously scrutinized analytics – helping you create content that motivate your customers to buy.
Let’s take it one step further and use the vast demographic data provided by Facebook & LinkedIn to manage an ad campaign that is specifically geared toward those who are in your ideal demographic.
Types of projects: Facebook page development, Twitter page development, social media strategy development, Facebook/LinkedIn ad campaigns